The Negotiation Academy Wins Top Training Award

Calum Coburn (right) celebrates with Jan Potgieter at the World of Learning 2004 at the NEC, Birmingham.

Leading corporate trainer, The Negotiation Academy (TNA), has won one of the UKs most prestigious awards, the World of Learnings 2004 prize in the Instructor Led Training category.

The awards ceremony took place at the NEC, Birmingham during the World of Learning Conference and Exhibition. TNA specializes in training corporate executives and managers, sales and purchasing professionals and human resources personnel in advanced negotiation skills.

TNA said they were delighted with the recognition of the methodology developed by the company: "TNA's Value Creation Framework focuses on developing and entrenching a core negotiation capability within organisational structures. Effective negotiation is crucial to the success of any company or organisation."

"Our methodology is founded on academic studies which target the importance of win- win strategies coupled with our own research and years of practical experience. Negotiating is a critical but often overlooked skill in corporations. It must be built into the structure, not just into the skill sets of individuals".

Moreover it was not just a question of one company having superior skills better negotiation skills improved the outcome for all parties.

"It is critical for all parties to maintain focus on the primary issues, so that gold is not left on the table."

The company has a team of Senior Consultants who bring a wealth of experience in the areas of international business, negotiations, executive management, sales and procurement, human resources, conflict management, mergers & acquisitions and joint ventures.

Alison Church, Awards Manager at World of Learning 2004 said there had been a record number of entries this year.

"The fact that the judging panel had an exceptionally difficult task this year and awarded special commendations and runners up in a number of categories is testimony to the continuing innovation and advancement in the training industry."

A criterion for the award was established by the panel and included key outcomes of the training, quality of training material, evidence of learning effectiveness and aims and objectives of the training solution.